Coaching is an effective training methodology for human beings that helps them evolve in one or all areas of life. It aids professionals from all sectors in maximizing their potential and delivering more results in their personal lives, their careers or their own business.
This human-and professional-training approach assists individuals in enhancing results through the optimization of their own technical and emotional resources.
Consultants are experts in specific fields and always bring projects and answers to the client.
In contrast, coaches do not have ready-made plans; their only program is to help individuals achieve what they want. Although coaches also have specialties, their greatest competence is the coaching process.
The main difference between the two is that the consulting process takes place from the outside in whereas in coaching that happens from the inside out.
It is great to have someone with proven experience to show you the ropes and serve as a role model, but the coach does not use his/her personal experiences as a reference of success.
The client is the expert on his/her own life. The coach is the expert on the coaching process and helps the client even if he/she does not have first-hand knowledge of what the client has experienced.
The therapist’s functions entail helping patients solve problems, overcome difficulties and, sometimes, control mental illnesses.
Coaches do not work with mental illnesses nor spend too much time on client issues and problems. In fact, they do not see problems, only opportunities. They focus on solutions. Coaches do not get stuck in the past nor try to analyze behaviors but work the present with focus on the future.
The therapist usually helps the patient understand the “why” while the coach helps the client focus on the “how”.
"I am grateful to have had the opportunity of experiencing something I never want to be away from. I will be forever passionate about the coaching process!"Juliana Bellak - Human Development Manager, São Paulo/SP, Brazil
"I was tired of the conventional therapies I went to for years and was resolved to do something that really gave me results. After four sessions of coaching I already felt like a much better person, and I am sure that I will improve even more!"Ingrid Bravo - Financial Planning and Protection Consultant, São Paulo/SP, Brazil
"Cris Casagrande is a very special person, without a doubt! She is smart, highly qualified for the job, concerned about her own learning and has an enviable state of mind! In a few words: stop thinking and take her to your team!"Izabel Lima - Advisor to the Chairman, São Paulo/SP, Brazil
"Ana was able to quickly identify and address key obstacles, discover what I really want, and help guide me through the creation and implementation of my new plan of action. As a result of our combined efforts, I am proceeding with clarity and inspiration to grow professionally and personally. If you are ready for a change but unsure where to place your first step, I highly recommend working with Ana."Justeen Oess - Architect, Atlanta/GA, USA
"I am very happy with the outcome of my coaching sessions. I never imagined that in such a short time my life could change so much. I was able to acquire a more positive outlook and thereby take prompt action to achieve my goals. I can only be grateful. I highly recommend it."Fabiana Andrade - Yoga Instructor, Auckland, New Zealand